Every marketer knows that content is king. This is especially true for websites. Whether your site is for personal use, your business, a non-profit, or e-commerce, you will undoubtedly need great website content to drive traffic and create conversions. 3 Common Mistakes Website Owners Make Every website owner should strive for content useful to the…
Year after year, more data supports online reviews’ importance in consumer decision-making. The research shows reviews are the biggest deciding factor when customers choose between businesses.
Search & Convert has been building expertise in GA4, and one of its integrated features is to enable Google Signals. Google Signals is a feature in GA4 allowing you to track and analyze customer interactions across different devices and marketing channels. It allows you to understand better how customers interact with your website, apps, and…
By now, almost every business owner knows that the internet is the most powerful tool for promoting their business. With 86% of people relying on the internet to find local businesses, having a strong online presence with a great website design is essential for real-world success. But not all websites are created equal. Creating a…
Do Facebook Ads work? Yes, they really do. Almost too well. In recent years, Facebook has doubled down on its Ads efforts, favoring ad placements in its algorithm over organic posting, which means if you want your brand to be seen (even by your followers), you’ll need to invest in advertising on the Meta platforms…
It seems that trust is hard to come by these days. How does a company like Search & Convert build trusting relationships? Trust doesn’t come from a tagline. We learned a long time ago that our best and largest clients all started with a “Trust Builder” of limited scope and price. Is that really a…
The Google search engine processes about 63,000 searches every second. The average person conducts between three and four searches daily, making Google Ads one of the most effective ways to reach your audience. To boost the effectiveness of your Google Ads, you need to set goals. Goals are digital objectives set to be completed by…
