Search Convert, Author at Search and Convert Inc.

Understanding Google Ads

UncategorizedBy Search Convert May 24, 2024

Have you ever searched for something on the internet, only to have an ad for a similar product or service pop up within a few minutes? Google Ads is most likely the reason. Google Ads, formerly known as Google AdWords, is a system used by Google by which they are paid by companies every time…

Keywords vs. Search Queries: Does The Difference Matter?

UncategorizedBy Search Convert May 24, 2024

Every minute, on average, there are 63,000 searches on Google, or 5.6 billion per day. Sometimes, those searches are so general it takes the searcher in a different direction than they intended. Other times, because of the words used, the searcher lands on exactly the information they need. There’s a lot of confusion over terminology…

Is Search Dead?

Blog, Ethics, SEOBy Search Convert October 24, 2023

Search, the way you first experienced it, is dead. Search, the way you do it now, has never been more effective at delivering the results you’re looking for. Search, as a necessary focus for your brand, has never been more important. How has search changed? As you first experienced search, it was probably equivalent to…

B2B Lead Generation Tools

Blog, DIY, Lead GenBy Search Convert October 19, 2023

The right B2B lead generation tools are essential for helping boost not only your SEO, but also your business. According to one study, it can take from three to six months to see return on investment (ROI) in SEO efforts, and those results are going to start slowly and build over time. It’s important to…

Email Marketing Automation Basics

Blog, DIY, Lead Gen, UncategorizedBy Search Convert October 13, 2023

Nobody likes getting spam. Unsolicited emails and texts erode trust and waste time. Today with the explosion in AI, a whole new industry of marketing automation is now in overdrive, scraping emails and harvesting your contact information via social profiles and public records. This blog post is used in marketing automation. it has been included…

Will This Convert?

Blog, DIY, Lead GenBy Search Convert September 15, 2023

My name is PJ Christie and I’m the Founder and CEO of Search & Convert. Will This Convert is for any website owner who requests a neutral review of their website’s ability to connect with an audience. Here’s what our free report card can do for your business … “I Don’t Know What I Don’t…

Keywords vs Search Queries: What’s the difference?

Blog, DIY, SEOBy Search Convert March 29, 2023

Every minute, on average, there are 63,000 searches on Google, or 5.6 billion per day. Sometimes, those searches are so general it takes the searcher in a different direction than they intended. Other times, the searcher lands on the information they need because of the words used. There’s a lot of confusion over terminology when it…

Are TikTok and Pinterest Right For Your Business?

Blog, Lead Gen, SEMBy Search Convert March 22, 2023

Businesses of all sizes consider social media an easy and effective way to reach their audiences. Facebook and Instagram remain the most popular social media channels (with a combined 4.9 billion monthly active users and annual ad revenue of $50.3 billion in 2021). To reach the most audiences, marketers should consider new and reemerging social media channels…

Email Marketing: How Can I Make It More Effective?

Blog, DIY, Lead GenBy Search Convert March 16, 2023

Email marketing is the only way for many companies to get their message out. As a matter of fact, 66% of small businesses use email marketing in one form or another. If you’re one of those businesses, are you using email marketing effectively? Is it paying off? Regardless of how it’s working for you, there…