Search, the way you first experienced it, is dead. Search, the way you do it now, has never been more effective at delivering the results you’re looking for. Search, as a necessary focus for your brand, has never been more important. How has search changed? As you first experienced search, it was probably equivalent to…
Every minute, on average, there are 63,000 searches on Google, or 5.6 billion per day. Sometimes, those searches are so general it takes the searcher in a different direction than they intended. Other times, the searcher lands on the information they need because of the words used. There’s a lot of confusion over terminology when it…
Search & Convert has been building expertise in GA4, and one of its integrated features is to enable Google Signals. Google Signals is a feature in GA4 allowing you to track and analyze customer interactions across different devices and marketing channels. It allows you to understand better how customers interact with your website, apps, and…
As a modern digital agency, our ethical values are important in everything we do, from sending emails to scheduling meetings to designing a client’s SEO strategy. You may hear other agencies talk about the ethics of marketing. While that’s important, Search and Convert has taken it one step further. We market ourselves via our ethics.…
Have you gotten notifications from Google Search Console that mobile-first indexing is enabled for your sites? We sure have! Since it looks a little confusing at first glance, we thought we’d let you know about it. In a nutshell: Google’s change to mobile-first indexing does not generate a new “mobile-first” index, or create a separate “mobile index”. What it…
[Post Updated January 2020] Search & Convert If you are launching a new site or if you’ve never done any SEO for your site, you may need some practical tips on where to begin. This blog post is not intended to be a complete checklist, but to introduce some ideas you can do yourself. We…
