A successful website is within reach for even the smallest of businesses with Search & Convert’s Great Creative
Small businesses face the huge challenge of creating a website that will attract visitors and cause those visitors to subscribe to newsletters, buy, or otherwise contact the business. The cost of a professionally-designed website can be more than a new business can afford, so many decide to create their own websites, with disappointing results.
Search & Convert has developed a way for small businesses to have an online presence that will convert visitors to purchasers.
31%
of American adults
are online almost constantly
68%
of all website traffic comes
from search engines
THE CHALLENGE
How To Get A Simple Website Built Without Costing The Moon
Having an online presence is essential for a new business, something that can break the budget for a start-up. Yet, according to the Pew Research Group, 31% of American adults are online almost constantly, using search engines to help make buying decisions. From that, 68% of all website traffic comes from search engines.
Both the cost of building a new website and the challenge of being found by search engines are often more than a new business can handle.
For some, building their own website is the answer to the question. There are several sites on the web that will walk you through a simple website and will provide hosting, such as Wix and GoDaddy. These sites will often offer free search engine optimization and site security. Unfortunately, the results are less than effective in turning viewers into buyers and end up costing even more than anticipated.
Others turn to low-cost website developers, those costing less than $200. The old saying, “You get what you pay for,” is appropriate. The sites often do not reflect the true value proposition of the company. To fix it, companies end up paying even more to a second developer just to make it right.
Because of the difficulty of creating websites, Search & Convert was called upon to create a website for a new horse boarding facility in CentralTexas, Real Texas Horses. As a result, the company filled its stables with horses, and Search & Convert created Great Creative.
THE SOLUTION
Great Creative to the Rescue
Great Creative started a way to provide affordable website and logo design, whether for a new business or to replace an existing website. Through the talents of Search & Convert’s Creative Director, Casey Taylor, and Content/Branding Specialist, Caroline Harper, high-quality websites can be built at an affordable cost for even the smallest business.
Real Texas Horses went by another name that was already owned by someone else. The Search & Convert Creative Team met with the client and created a “Character Diamond,” identifying the four basic attributes of the company. Using that Character Diamond, the team was able to find a new name for the company that fits both the mission of the company and also described to visitors exactly what the company does.
A new website was created using Squarespace, one of the leading website creation sites available, after meeting with the owner of the stables. The owner shared sites he liked, photos he would like included, and access to his staff. He also sat down with Search & Convert’s Content Specialist to develop a voice for the website that matched that of the stables.
A first draft of the website was available to the client within a week. Two additional edits were accomplished and the site was completed and launched. The total time from start to finish was three weeks.
THE RESULTS
100% Occupancy Within a Week
Within a week after site launch, the stables went from two horses to completely full. A waiting list was started that would keep the stables full for the foreseeable future.