The Google search engine processes about 63,000 searches every second. The average person conducts between three and four searches daily, making Google Ads one of the most effective ways to reach your audience.
To boost the effectiveness of your Google Ads, you need to set goals.
Goals are digital objectives set to be completed by buyers. They guide campaigns by corresponding with things you want to achieve, such as digital actions into purchases, newsletter signups, link clicks, and more.
Goal tracking helps you:
* Analyze the effectiveness of your digital marketing efforts
* Adjust your plan with ease and confidence
* Boost sales, engagement, and brand awareness
Go Deeper – Here’s how
Before creating goals, it’s important to take a minute to strategize what your main objectives will be.
For example, if you’re interested in getting leads through a contact form, you might create a goal on Google Analytics that tracks your website’s submission confirmation. You can also track incomplete forms as a secondary goal to gauge the effectiveness of your form.
ECommerce businesses might set their goals to move visitors from low-cost purchases to higher-cost purchases by creating a goal that tracks when items are added to shopping carts. You can also track when visitors start or abandon a shopping cart or complete a purchase. There’s no one-size-fits-all.
Big Picture Takeaway
Setting goals in your Google Ads strategy is as important as setting your overall business goals. Without goals, it isn’t easy to know how visitors interact with your site and how to reach them best.
Likely Impact
* Easy adjustment in strategy to hit Key Performance Metrics (KPI)
* Better audience definition and engagement
* More goal completions and clear Return on Investment (ROI)
The Bottom Line
Advertising with Google Ads is one of the best, most effective ways of getting your message to your intended audience. Goals show who is searching for your site and how they interact with it. With goals, you can track what matters and make informed decisions to adjust your strategies with confidence.
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