Understanding Google Ads

Have you ever searched for something on the internet, only to have an ad for a similar product or service pop up within a few minutes?  Google Ads is most likely the reason. Google Ads, formerly known as Google AdWords, is a system used by Google by which they are paid by companies every time…

Keywords vs. Search Queries:  Does The Difference Matter?

Every minute, on average, there are 63,000 searches on Google, or 5.6 billion per day.  Sometimes, those searches are so general it takes the searcher in a different direction than they intended.  Other times, because of the words used, the searcher lands on exactly the information they need. There’s a lot of confusion over terminology…